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How Do You Justify Business Service Fees?
The one thing I have seen through my years as a coach that horrifies me, is that the owners of service businesses become defensive and kill the value perception for their business when a perspective client balks at their pricing structure. If you are n
ot confident in your fees how do you expect the potential client to be? When you become defensive and try to justify you have lost the battle before it has even started.
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